How to find the lowest possible ticket price on Air Canada’s website
Since Canadian Airlines folded way back in 2001, the bulk of my domestic travel has been with Air Canada. This is convenience more than love — I’d like to try [...]
View ArticleAir Canada’s promotional codes in action
When I posted last week about how to find the lowest possible ticket price on Air Canada’s website, I hadn’t been able to find a sale that recreated the original [...]
View ArticleWant fries with that McDonald’s combo? Only if they’re downsized
Last weekend we stopped at a McDonald’s on our way to a family weekend up north. It was late, our kids had (finally) fallen asleep and so we hit the [...]
View ArticleThree Online Marketing Lessons Courtesy of Alec Baldwin’s Website
Postscript: I wrote this post well before the Baldwin-American Airlines-Twitter debacle. With his Twitter account deactivated, his tweets are no longer integrated into his website layout. As yet,...
View ArticlePromoting a Book? 8 Social Media Tactics to Extend Its Reach
Here is the understatement of the month: Book publishing is undergoing a massive shift. Name an element in the publishing world — e-book readers, self-publishing platforms and services, audio books, [...]
View ArticleHashtags: A Tourist Operator’s Digital Best Friend
I spend a lot of time at the Toronto Zoo: It’s not too far from where I live and has excellent exhibits. Going to the zoo has been a favourite [...]
View ArticleCan a savvy, musical social media campaign repair bad customer relationships?
Today, I’m going to do something I never thought I would do when I started this blog. I’m going to talk about tampons and social media. Somewhere, my parents just [...]
View ArticleMoneyball, Dating Websites and 6 Ways Data Can Help You Avoid Irrational...
So Moneyball didn’t win any Oscars last night. Boo. It was definitely my favourite film of this Oscar season and the only one I’ve watched multiple times. I remain fascinated [...]
View ArticleDeleting Your Browsing History Isn’t The Only Way To Opt Out of Google
Last week there was a lot of discussion about new changes to Google’s privacy policy. If you haven’t read the new policy yet, you should. It took effect March 1, [...]
View ArticleWhy Franchises Need Cohesive Social Media Policies
My Twitter stream wants me to get on Pinterest. Internet: It’s the next big thing, emw. You should be there. Me: Probably true, Internet. Friends who use Pinterest do seem [...]
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